Concept Store & Boutique
The Concept Store and Boutique at the Musée de l’Élégance Marocaine in Marrakech are dedicated spaces for craftsmanship and creativity.Located on our panoramic rooftop, the Concept Store offers exclusive goodies, handcrafted accessories, and temporary exhibitions showcasing emerging Moroccan talents.On the ground floor, the Boutique invites you to explore accessories inspired by the museum’s collections, along with unique souvenirs that capture the essence of Moroccan elegance.
1. Concept Store: Creativity & Support for Artists
Located on the rooftop, the Concept Store offers an exclusive selection of limited-edition items:
- Museum Goodies: Find unique souvenirs created by the museum, including T-shirts, fans, USB keys, and other items inspired by the collections.
- Designer Pieces: Discover original creations by emerging Moroccan artists and designers, carefully selected to reflect both heritage and modernity.
Temporary Exhibitions: These collaborations aim to encourage and support the new generation of Moroccan artisans.






2. Boutique: Heritage & Craftsmanship
Located on the ground floor, the museum’s boutique is a space dedicated to Moroccan craftsmanship and accessories inspired by the exhibited collections:
- Accessories: Jewelry, scarves, and items inspired by traditional costumes.
- Handcrafted Products: Wooden objects, ceramics, and textiles created by local artisans.
- Exclusive Gifts: Discover unique items, perfect as gifts or as a keepsake from your visit.






4. Why Visit Our Space?
- An Immersive Experience: Explore the connection between traditional craftsmanship and contemporary creativity in an inspiring setting.
- Support for Artists: Every purchase helps encourage and support local artisans and emerging Moroccan talents.
- Exclusivity: Many of our items are limited editions, ensuring their uniqueness and rarity.
5. Opening Hours
The Concept Store and Boutique are open daily during the museum’s operating hours:
- 09h30 – 18h30
6. Contact Us
For more information about exhibitions, the café, or available items:
- phone : (+212) 0664-096004
- Email : contact@museumofmoroccanelegance.com
